Have Yourself an Epiphany

Epiphany Marketing - Early Graphic
Epiphany Marketing - Early Graphic

One question I get asked a lot is: where did the name (Epiphany Marketing) come from?

What’s somewhat humorous about it is that I broke some of my own rules. Ironically, this consultancy started out as a marketing practice. One of my big pieces of advice for clients that are starting out or are considering a name change: keep it short, easy to spell, and easy to remember.

Who knew that “Epiphany” would be so hard to spell?

So, difficult spelling aside (it wasn’t hard for me to spell!), Epiphany is a name that reflects some of the fundamental, philosophical aspects of why I’m in this business to begin with.

Epiphany – (from definition number 3)

a. A sudden manifestation of the essence or meaning of something.

b. A comprehension or perception of reality by means of a sudden intuitive realization: “I experienced an epiphany, a spiritual flash that would change the way I viewed myself” (Frank Maier).

epiphany. Dictionary.com. The American Heritage® Dictionary of the English Language, Fourth Edition, Houghton Mifflin Company, 2004. http://dictionary.reference.com/search?q=epiphany (accessed: September 11, 2006).

This expresses the heart and soul of what this business is all about. We are interested in creating those situations for our clients where suddenly everything becomes clear — as if the challenges they faced were out of focus and we’re able to help bring them into focus. We live to help others gain perspectives that will facilitate success!

Now that we are focused on strategic work, we see this occurring with our clients even more frequently! The work we enjoy doing most now is something like what a chiropractor does — we focus on alignment. Most functioning businesses already have everything they need to get to the next level, but what they lack is proper alignment. Having a strategic consultant come in will help find the leverage points that need to be adjusted – much like putting a finger or an elbow or a shoulder back in its joint would empower your golf swing.

Do you need an epiphany?

6 Replies to “Have Yourself an Epiphany”

  1. Great analogy, David!

    As with chiropractic adjustments, sometimes one – three business adjustment sessions will bring the correction needed for pain-free efficiency… at least for a time. Other situations, either chiropractic or business, might require ongoing treatments/adjustments along with disciplined accountability follow-up meetings and “tweaking” with an expert to achieve longterm sustainable health.

  2. Thank you, Eric & Carol, for participating!

    I might add, Carol, that sometimes the chiropractor puts us into more pain in the short term in order to achieve long-term benefits. If you’re just hoping to end your pain, this course of action isn’t a happy one. We’ve got to keep our eye on the end result, which as you said is long-term sustainable health.

    All the Best,

    David

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