Ok… admit it. You’ve done it. We all do it. You’ve probably done it lately.
C’mon… tell me…
“How often do you Google yourself?”
Well it’s fun to see where you rank. But if you own a business, it’s critical today to rank #1 on your own name. If you serve a local market, you should at least rank #1 on your own name in your city.
However, as I’ve pointed out again and again to audiences all over the globe when speaking… ranking on your own name isn’t really marketing. It’s customer service. (Ok… it’s also brand protection, which is a marketing function, but let’s not get nit-picky here.)
What Are Your Customers Searching For?
A far more useful idea, however, is to rank #1 (or at least near the top) in Google and those other search engines on phrases that likely buyers will use when they’re searching for the stuff you sell.
For example, if you happened to be looking for a place to eat out in my city (I live and work in the paradise known as Sarasota, Florida), you might run a search like:
“buffalo wings Sarasota”
Admittedly, you probably aren’t real likely to run both of those searches on the same day… For a nice evening out, my wife and I really enjoy fondue together. And I personally can’t seem to drag her kicking and screaming to a wings joint (happens maybe once every 2-3 years), so I go there for lunch when possible with friends that enjoy hot wings… since one of the local places is my favorite restaurant in the entire world!
But I digress…let me get to the point.
“Why Haven’t They Contacted Me Yet?”
If you happen to be the owner (or manager) of, say…
- Dylan’s Fondue Fusion
- The Melting Pot
- Wings N Things
- Wings N Weenies
…don’t you think you would contact the marketing firm that owns the website that ranks #1 in Google on the above searches?
For the record, I never really set out to rank #1 on those terms. I just happen to have decided randomly one day to write about those topics. And I happen to know what tools to use to market a local business! And I happen to use those tools myself… so… rankings happen.
You know they’re running those Google searches from time to time, right? I mean seriously… you need to know where your business ranks on those kinds of terms. And you would want (I would think) to do everything in your power to make sure that you had good positioning… so…
In case you’re wondering… yes, we help businesses with search engine rankings. But as I recently pointed out on our small business marketing blog, rankings are only a piece of the puzzle. More importantly, we train small businesses how to be their own best marketers so that they can consistently attract customers in cost-effective ways — both online and offline.
Now… if you’re in a critical situation and need rapid help with the results you’re getting from your website, our website performance assessment is a great place to start.
Otherwise, you can contact us to learn more about how we can help you grow your business!