I recently learned that I’d made a bit of a faux pas. I used the word “recession” in an article I was asked to write for the newsletter that Zig Ziglar sends out every week.
It was an honest mistake. I wasn’t aware of his personal — and consequently, their corporate — policy to simply not use that word. It really got me thinking. After all, Zig has been responsible for mentoring and coaching thousands (tens of thousands? more?) of successful people to the top of their game.
So… from here on out, I’m dropping the word. It might seem like a silly or symbolic move, but I had already decided months ago that we — that is me (David Johnson) and my company (Epiphany Marketing) — weren’t participating in it.
So… we officially renamed the event that I’m privileged to be a part of next week with my good friend, Tom Ziglar. It’s new title is:
How to Attract Customers at Low Cost in this Tough Economy
And perhaps a better title would be, “in any economy.” The fact of the matter is that we’ve systemized some processes that any business can use — after all, it’s the very process we’ve used an honed for years in our consulting work — to bring in a steady stream of new prospects, clients and customers.
Sound good? You can do it.
In fact, the Ziglar organization has been kind enough to permit me to invite you to next week’s event.
China. India. The increasing decline of the dollar. A globally integrated economy like never before in the history of the earth.
These are some of the signs of the kind of large-scale sweeping change that is not only coming… but is here today.
Evidence of this includes the recent trillion-dollar single-day losses on global equity markets due to the fraudulent trading activity of one 31-year-old French futures trader. Thankfully, it was Martin Luther King Day here in the U.S., and our equity markets were closed. The Federal Reserve jumped in with the largest emergency rate cut in 26 years, and followed it up with another large cut at its regular meeting the following week.
What does all of this mean to business leaders — particularly small-business entrepreneurs? How do we navigate the unfamiliar waters we now find ourselves in?
All of these topics and more are the subject of an event taking place at the end of this month called, “Winning in the New Economy.” The list of speakers reads like a virtual roster of Epiphany Consulting business partners and clients. Included in the lineup are Eric Beck, founder of the Total Integration Program, my good friend Jeff Timpanaro of Oberata Consulting in Houston, Blain Wease of Provincial Development in Nashville, TN, and Juan and Sharon Restrepo of REIPtheRewards.com and Home Rescue Solutions here in Florida.
The event is being held at the exclusive Pelican Preserve in Fort Myers, Florida and will be a mixture of keynote-style sessions and workshop-style sessions. You should expect to finish the day with a working strategy in hand, well-equipped to chart out a course for the future even through the murky waters of change.
All the details, including online registration, are available at the event website.
By the way, if you’re interested in hearing more about it, Eric Beck was my special guest co-host today on the Friday Wrapup Podcast. We talked quite a bit about the transitions we’re all facing and the identity crisis it seems to have created on multiple levels. Hear the “Identity Crisis” episode here.
What’s somewhat humorous about it is that I broke some of my own rules. Ironically, this consultancy started out as a marketing practice. One of my big pieces of advice for clients that are starting out or are considering a name change: keep it short, easy to spell, and easy to remember.
Who knew that “Epiphany” would be so hard to spell?
So, difficult spelling aside (it wasn’t hard for me to spell!), Epiphany is a name that reflects some of the fundamental, philosophical aspects of why I’m in this business to begin with.
Epiphany – (from definition number 3)
a. A sudden manifestation of the essence or meaning of something.
b. A comprehension or perception of reality by means of a sudden intuitive realization: “I experienced an epiphany, a spiritual flash that would change the way I viewed myself” (Frank Maier).
This expresses the heart and soul of what this business is all about. We are interested in creating those situations for our clients where suddenly everything becomes clear — as if the challenges they faced were out of focus and we’re able to help bring them into focus. We live to help others gain perspectives that will facilitate success!
Now that we are focused on strategic work, we see this occurring with our clients even more frequently! The work we enjoy doing most now is something like what a chiropractor does — we focus on alignment. Most functioning businesses already have everything they need to get to the next level, but what they lack is proper alignment. Having a strategic consultant come in will help find the leverage points that need to be adjusted – much like putting a finger or an elbow or a shoulder back in its joint would empower your golf swing.
Welcome to EpiphanyDigest – the official blog of Epiphany Marketing, LLC in beautiful Sarasota, FL. Who knows what all we’ll talk about in the days ahead, but most likely, it will fall into one of these subject areas:
Small Business Strategy
Technology and Geek-Speak
Random Stuff about Sarasota
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