**Update: recordings of this event are now available! -DGJ
I admit it.
I’ve always steered clear of “internet marketing” events… partly because of the sometimes less-than-scrupulous practices… partly because I haven’t wanted to subject myself to shady characters and content that may be of questionable morality.
But… let’s face it. We’re all marketing on the internet these days in one form or another. Even if you have a static, brochure-ware website that hasn’t changed since the Clinton administration, your business is doing internet marketing. So… why not make it effective & profitable?
That’s why I was excited when my good friend and expert sales trainer, Michael Pink, turned me on to a family-oriented event (read: no objectionable content, no unethical practices) designed to turn your website into a sales-generating machine!
Here are some highlights: Continue reading “Family-Oriented Internet Marketing Conference?”
How safe is your company’s information?
Once again, strategically operating your business is about knowing what the right questions are. If you haven’t recently given consideration to the physical and electronic vulnerability of your company’s intellectual property, confidential and proprietary methods, financial information, and business plans… it’s time to do so!
The Sylint Group, a Sarasota-based information security firm, is putting on an Executive Cyber Security Symposium that will provide the strategic vantage point you need as a business owner or executive in order to evaluate your current exposure to risk. Sylint’s team consists of people whose resumes list agencies such as NSA, CIA, and FBI. Access to such top-notch expertise is something you don’t find everyday, nor would it be inexpensive if you did.
Continue reading “Executive Cyber Security Symposium”
How easy is it for your future customers to locate you and do business with you?
Evidently, this is a big question on the minds of business people, if Google’s ad revenue for this year is any indication. They are, incidentally, on track to earn over $2 Billion this year from their ‘sponsored links’ business, which is becoming increasingly popular as companies struggle to promote their websites.
Forbes.com reported yesterday on the “Search Industrial Complex” and the (relatively) new flock of businesses which are built entirely around “search engine optimization” and other forms of internet business promotion, quoting Google CEO Eric Schmidt who said, “People are not aware of how big the opportunity is.”
Why does this matter to you?
In today’s digital society, it has become increasingly important for businesses to not only have a web presence, but to ensure that their websites are being found by the people who are searching. This means that your website must rank highly on the search engines – particularly for those search terms or keywords that are most likely to bring you business.
Gone are the days when it was good enough to simply have a website. Businesses are wising up to the fact that investing in an online presence without having it optimized for searchability is much like building a large retail store in the middle of a 100-acre cow pasture. If no traffic is going by, you’ve wasted your money. No one will know your store even exists . . . you can forget having them come in and spend money.
So, from a strategic marketing standpoint, how is your website performing for you? When was your site last reviewed for relevant content? Is it showing up on the search engines when people are looking for businesses like yours? How are you measuring your traffic to understand the return on your online investment?
If it could use some improvement (as most sites could) . . . is a company specializing in SEO (search engine optimization) the right move for you? Perhaps. But I challenge you to answer this question from a strategic vantage point. A better question might be: when was the last time your company evaluated all of its marketing initiatives to strategically determine where and how to invest?
The answer to that question might just determine how tomorrow’s revenue searches you out.