Father’s Day Is Big Business But Not Quite As Big As…

Email to Dad:

Dear Dad,

$chool i$ awe$ome. I’ve got lot$ of friend$ and I’m $tudying and learning ton$. I’m so bu$y, I $imply don’t have time to earn any extra ca$h. I mi$$ you though and $o appreciate your ongoing $upport.  I would love to hear from you.


Your $on

The Reply:

Dear Son,

I kNOw that astroNOmy, ecoNOmics, and oceaNOgraphy are quite eNOugh to keep even an hoNOr student running. Do NOt forget that the pursuit of kNOwledge is a NOble task, that putting your nose in your books is free and that you can never study eNOugh.



What is it about dads and money? When we think of Mom our thoughts are all flowers, hugs and appreciation. However, when our thoughts turn towards Dad things get much more practical.

Some relational experts say that this difference between the roles that dads and moms play and consequently the way we view our relationships with them is possibly why business on Dad’s Day isn’t quite what it is on Mother’s Day.

According to a BusinessWeek article published this month the projected consumer spending for Father’s day this year is $9.58 billion. Compare that to the close to $16 billion spent on Mother’s Day. The average consumer is expected to spend around $95 on Father’s Day, about 60% of what we spend on Mother’s Day.

Hallmark sold over 150 million cards for moms but is expecting to sell somewhere just over 90 million for dads.

Now this is usually where a writer would close the article with a wonderful sentiment about how we love our fathers no less than our mothers. Now that may be true but I want to go another direction.

The economic stimulus checks have gone out and consumer spending rose slightly in May. We all want to support economic growth and we all want to show dear old Dad that we love him as much as we love Mom.

So here it is, lets forget the $95. Let’s buy that electronic gadget that our dads really want and an extra card and take the spending up to Mother’s Day levels.

As a Dad I’m all for it!

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And if you want to read a great article on the origin of Father’s Day and chuckle at some awesome quotes about fathers, check out this Christian parenting site from bestselling author (and my good friend) Rick Osborne.