Join Me Next Friday for Empowering Small Business in Sarasota

Can you believe we are in the last quarter of 2013 already?!

How are your 2013 business goals coming?

Hopefully, you’ve already blown them completely out of the water. But whether you have or not, what I’m writing to you about now could make an enormous difference in your business this year!

You probably know by now that I’m a big believer in getting around highly successful people — people who know something I could benefit from — and letting them share their expertise with me.

That’s why I want to invite you to join me — and lots of other successful business people (and soon-to-be successful people) —  next Friday in Sarasota for the Empowering Small Business event.

Dave Kauffman: Empowering Small Business

I don’t know if you’ve met Dave Kauffman yet, but it seems like everywhere I go in Southwest Florida, someone comes up and tells me, “Hey… I just met your friend Dave Kauffman!”

Just a couple of years ago, Dave launched what has become a phenomenally successful service business in the Sarasota area. It’s actually remarkable just how much that business has grown in a very short time, but Dave will tell you that he’s successful because he got under the mentorship of some great people.

Dave now owns 4 businesses, and all of them are growing and profitable.

One thing I like about Dave is that he wants to share what he’s learned that has helped him run his businesses profitably, with rapid (but healthy) growth.

That’s why when he asked me to teach local business people about what’s working right now in marketing, I was delighted to accept his invitation.

Marketing is just one of the 5 cornerstones of business success that will be the theme of the one-day event next Friday that could change your business forever.

In fact, you’ll be hearing about…

Sales

Todd Smith, author of Little Things Matter

Todd Smith, author of Little Things Matter, built a sales business that has paid him over $25 Million in commissions over the last 23 years. (You do the math… that’s over $1M per year!!)  Todd is a personal friend who almost never speaks publicly any more, but since this event is in his back yard in Sarasota, Dave Kauffman got him to agree to come share with us. I’m personally going to be taking notes… and you will too!

Reserve your spot for this event right now.

Administration

Jane Kernen: Automating the Important!

Jane Kernen works with small businesses doing something that every small business needs to do more of:automating important tasks. What if you could take some of your most critical business tasks and successfully ensure that they’re being done up to your “best practices” level… each and every time, without a human being getting in the way? (Or forgetting?) Jane implements solutions like this with small businesses using one of my favorite automation tools on the planet: Infusionsoft. Whether you’re a solo-preneur or you have 500 employees, you can’t afford to miss what Jane will be teaching!

Operations

Ron Klein invented something that you use every single day and that has transformed transactions for billions of people on the planet! He’ll be sharing from his many decades of experience as a CEO, engineer and inventor, and you won’t want to miss a minute of what he has to say!

Leadership

Dave Kauffman has learned first-hand what you and I know to be true: everything rises and falls on leadership. As the owner of 4 thriving and successful businesses, Dave’s picked up some highly important skills in the area of getting others engaged in your vision and helping develop people into the winners for your team that you need them to be!

Where else can you go (without having to travel!) and sharpen your skills in the 5 critical areas of marketing, sales, administration, operations, and leadership… all in one day?!

Reserve your seat right now.

Space is extremely limited for this event. It’s going to be held at the beautifulPolo Grill right on Main Street in Lakewood Ranch. And by the way, lunch is included in your registration (which is already an unbelievable deal)!

Register now and bring a guest for half price!

If you’re like me, I always like to have my wife (she works with me in our business) or a key staff member with me when I go to an event like this… because they help me actually implement what we learn.

Dave wants you and your business to get as much long-term value as possible out of next Friday, so he’s offering you the chance to bring your business partner, spouse, or other key person with you for half price. That’s a savings of $48.50!!

But you’ll want to register right away, as the Polo Grill can only accommodate a limited number of people in their ballroom.

Reserve your seat right now.

I’m looking forward to seeing you there next Friday.

Oh… in case you’re wondering,I’ll personally be sharing some of the secrets of how our clients are getting incredible results. One client recently achieved #1 Google search rank and had their best month in revenue after 24 years in business!

I’ll be giving you access to some of the information that only our clients usually get to hear about and we’ll show you how to put these strategies to work in your business. If you take good notes, you could literally see a difference in your business in just a few days!!

It’s going to be a great day. Check out all the details here. If you have any questions about the event, reply back to this email and I’ll get you the answers.

Twelve Years Later… Sarasota’s 9/11 Connection Stronger than Ever

Sarasota’s 9/11 Connection

I’ve previously recounted my own memoirs of 9/11 in Sarasota, but as we remember the anniversary of this tragedy yet again, it seems that Sarasota’s connection to the events of that day gets stronger, if not more mysterious, every year.

Recently I was on a plane chatting with someone who happened to have moved to Sarasota in the years since 9/11. Not having been a resident of the area at the time, he was only vaguely aware of President Bush’s presence in our beautiful city that fateful morning. In fact, he’d recalled “W” being in Florida, and even on the Gulf Coast, but didn’t realize Sarasota was the location.

“Yep. He was in Sarasota. I saw him drive by that morning on his way to Emma E. Booker Elementary School, where he was famously reading to the children when someone whispered in his ear about the attacks,” I said.

As we flew over Florida, I went on to explain that several of the hijackers trained as would-be pilots nearby in Venice—one of them famously not wanting to bother learning to land, just fly.

It reminded me just how much I’ve always felt that Sarasota was eerily connected to the 9/11 attacks… and how that even that day I wondered if our city might have been a target because of the well-publicized movements of the President.

But none of us who lived here back in 2001 had any idea just how strong that connection would turn out to be. We learned of the Venice connection pretty quickly, of course. But we still don’t know much about the Saudi family living in Sarasota at the time, and just how much they may or may not have had to do with the 9/11 hijackers. The Sarasota Herald-Tribune is reporting that the FBI continues its pattern of obfuscation and denial about the issue.

Since the FBI has unfortunately not been forthcoming about what it knows, it is only after significant public outcry and a lawsuit that we, the people, stand a remote chance of ever learning more about the family who mysteriously vacated their Prestancia home just 2 weeks prior to the 9/11 attacks.

Perhaps we may never know just how deep the Sarasota 9/11 connection goes. For now, it’s up to a federal judge in Broward County named William L. Zloch. Let’s hope he rules in favor of the people.

Ziglar Philosophy Carried By New Generation

Tom Ziglar with his father, Zig Ziglar (Photo courtesy of Ziglar, Inc.)

Tom Ziglar is uniquely qualified to talk about success. For nearly all of his 47 years, Tom has absorbed first-hand the wit and wisdom of  the man who is arguably the world’s best-loved motivator and success speaker: Zig Ziglar. And for the last 16 years, Tom has carried the responsibility for the success of the family business as CEO of Ziglar, Inc—America’s leading motivational and personal development training company. Tom and two of his sisters, Cindy Oates & Julie Ziglar Norman, represent the next generation of Ziglar bringing “The Ziglar Way” to a new generation of business people.

With his father slowing down (the elder Ziglar last spoke publicly in December, 2010), Tom is now carrying the torch of articulating the world-famous Ziglar philosophy from the stage as well as from behind his desk.

“Tom is not his father,” says David G. Johnson, founder of Sarasota-based Nourish The Dream, which regularly schedules Tom to speak at its business events. “You aren’t likely to see Tom zipping back and forth, up and down and all over the stage like you did Zig. But his message is no less compelling, and the insight he brings as the person responsible for implementing his father’s concepts—with everyone watching, I might add—is in many ways even more valuable… especially for today’s small business owner. We are proud to have Tom on our stage.”

Nourish The Dream is serving as the local host for Ziglar’s “Born To Win” small business growth workshop, a one-day event jam-packed with training that will help any business owner improve operations. Florida events are coming up in Tampa on November 15th and in Sarasota on November 16th.

“Tom and business associate Howard Partridge have created a revolutionary day of training,” says Johnson. “From phenomenal referral marketing systems to solving the number one problem facing business owners today, this one-day workshop is literally changing the lives of business owners. Many feel like their business depends completely upon them and that they can never truly get away from it. This day will change that.”

Howard Partridge is an eight-time small business owner from Houston, Texas, who started his first business out of the trunk of his car over 25 years ago. Today that business continues to produce millions of dollars a year in revenue and operates almost completely without his involvement.

“We got to know Howard and chose him to provide coaching to our small business owner clientele. He represents the highest levels of integrity and is a perfect match to the Ziglar philosophy, which is a very high standard. I’m proud to work alongside him to help small businesses become more profitable and more efficient,” says Tom Ziglar, who will be taking the “Born To Win” events to Australia with Partridge later this month.

When not in front of an audience or conducting local training workshops for business owners around the globe, Tom can be found spreading the Ziglar philosophy via next-generation media like Twitter, where he has amassed a following that numbers more than 71,000 people.

“I think Dad is a prophet and knew years ago that Twitter was coming,” says the younger Ziglar. “Almost all of his quotes are 140 characters or less!”

The full-day “Born To Win” workshop takes place on Thursday, November 15th at the Wyndham Westshore Hotel in Tampa, and on Friday, November 16th at the Homewood Suites by Hilton in Sarasota. Registration is $97, which includes a spouse or business partner, and is available by phone at 214-912-5795 or online at BornToWinFL.com.

 

Why I’m a Big Fan of Macy’s in Sarasota

Dean Burnside, Owner of Macy’s Pest Control Sarasota

Recently, I sat down for lunch at the newly reopened Don Pablo’s in Sarasota (a habit of mine lately) with Dean Burnside, Owner of Macy’s Termite & Pest Control. Dean and I have become acquainted lately thanks to an introduction from a good friend of mine who thought that the two of us would be like-minded.

It turns out we are. Dean operates his company with a very unique approach—one rooted in principles of business that are entirely Scriptural in nature. In fact, the first time we met, he described their operation as a, “for-profit ministry disguised as a pest control company.”

A quick aside: if you thought I was referring to Macy’s Department Store, my deepest apologies. Actually, I’m a big fan of that Macy’s in Sarasota as well. (Well… both, actually, since they have 2 locations.) I always get great service, and I was thrilled when they brought the famous Macy’s brand to town a few years ago, replacing the native-Floridian Burdines brand.

When it comes to pest control, Sarasota residents have quite a few options. Dean is well aware of this, of course. And in a competitive environment like this one, you might wonder why someone would bother trying to present their company publicly as one that upholds the highest standards of ethics, integrity, honesty and excellence. Businesses are being scrutinized quite enough without the added pressure.

But for Dean, the answer is simple. If his business doesn’t operate with excellence—whether it’s a salesperson who tells the truth or a service technician who delivers on the company’s promises—Dean’s company not only won’t grow and be profitable, but they also won’t have a valid platform to share what Dean calls, the “Good News.”

How Macy’s Termite & Pest Control Got Their Name

You might be wondering how a Sarasota pest control company owned by someone whose name is Burnside got the name Macy’s. Actually it’s a great story. The founder of the company is John Macy, who brought Dean on in the mid-1990s. John naturally lent his surname to the company—long before the other Macy’s came to town—and ultimately sold the company to Dean in about 1998.

Since the business already had a great reputation, Dean saw no need to change the company’s name, and has grown it considerably since then. Several years ago, John Macy showed up at Dean’s doorstep wondering if there was a role for him to play. Sure enough! Macy is now the company’s ambassador, and does lots of networking and assorted goodwill-generating stuff for the business. All these years later, the two make quite a team.

The Macy’s Termite & Pest Control name isn’t without its quirks, however. Dean says he routinely gets calls in November from people looking for tickets to the parade. His staff has the telephone numbers of the local stores handy to give out to people who call the wrong place. There’s even the occasional billing question that lands in their accounting department when people think they’ve already paid their Macy’s bill.

Dean’s a good sport about it, though. It isn’t unusual for the company to give out Macy’s gift cards to employees or as prizes in company promotions.

Under the Hood

Since my team and I are known for Nourish The Dream and the events we conduct around the country related to doing business according to Kingdom principles, Dean opened up his operations to me and allowed me to get a first-hand look at how they run things. As Zig Ziglar says, “What’s in the warehouse needs to match what’s in the showroom.” This is the case with Macy’s Pest Control.

I’m sure they disappoint a customer once in a while, and I have no doubt there are conflicts that arise in their business as in any other. But when you see a commitment to make things right and to really live up to the high standards someone sets, then you know you’re dealing with people of integrity.

An example that comes to mind deals with being a leader in green pest control. Sure… a lot of people are jumping on the environmentally friendly bandwagon, but Dean and his team see this as a lot more than a marketing gimmick.

Then God blessed them, and God said to them, “Be fruitful and multiply; fill the earth and subdue it; have dominion over the fish of the sea, over the birds of the air, and over every living thing that moves on the earth.” (Genesis 1:28 NKJV)

Referencing the above Scripture, Dean will tell you that he sees this commandment and others like it as a mandate from God to take care of the planet. In an industry that makes wide use of chemicals, he sees it as his responsibility to operate with policies and procedures that do as little harm to the environment as possible. And plenty of others have taken notice, including Natural Awakenings, which has awarded Macy’s Pest Control their “Green Business of the Year” award several years running.

Next time you’re in need of a pest control solution in Sarasota, Bradenton, Venice and the surrounding communities, I urge you to give Macy’s a shout. Make sure you let ’em know we sent ya!

Local Pine View Student Improving Environment Through Mote Marine Internship

Spencer getting ready for Coral Transplant Dive

Sarasota, FL June 5, 2012 — Spencer Lasday, a sophomore at Pine View School in Sarasota, received a singular honor among high school students in being selected to perform environmental research at Mote Marine’s Tropical Research Station near Key West. The trip was part of the Mote Marine Laboratory High School Internship Program, a highly-competitive program that provides a few, select high school students with a dynamic, hands-on marine science experience which complements their traditional advanced academic studies.

Hammering away at coral reefs nearly 60 feet underwater, Spencer alarmed other divers who thought he was damaging the reef. Gina Santoianni, Spencer’s dive partner and Director of the Mote Marine Laboratory High School Internship program, looked on with amusement as Spencer tried to communicate to the concerned divers that he was actually restoring the reef.

“Spencer really enjoys diving, so this project was a great fit for him,” said Gina.

Spencer with Gina Santoianni, coordinator of Mote Marine High School Internship Program

The work on the reef is part of the internship program, which partnered with the internationally known Coral Reef Restoration Foundation from Key Largo, FL in an effort to ensure the health of this important part of Florida’s underwater ecosystem. The project requires clearing away dead coral to make way for the new coral which is hand-planted, one coral polyp at a time.

In addition to multiple SCUBA dives working on the reef, Spencer also cleaned up fishing lines in mangroves and learned about Dolphins at the Dolphin Research Center while in Key West.

“It’s been a great privilege to be part of the internship at Mote,” said Spencer. “The program is competitive, which I found out first-hand when I was not accepted the first time I applied.   I love the ocean, and I truly enjoy science.  I was looking for a way to combine something I loved to do as a hobby, like SCUBA diving, with a way to be proactive and help make my part of the world a little better place.  In this part of Florida, the water is everywhere and you see it all the time.  But you only see the surface.  So much of this planet is hidden from us, under the water, but even what we can’t see is so critical to life above the water.    Coral reefs are maybe 1% of the ocean floor, but support 25% of all marine life. They provide feeding areas and safe nurseries for the fish we eat.  They provide breakwaters to protect our shores.  And just like the rainforests on land, there is untapped potential for medicines and treatments for so much human illness.  I can’t thank Gina and the staff at Mote enough for exposing me to the most amazing things about my own backyard.”

Spencer is the only student from Pine View — Florida’s only school dedicated to intellectually gifted students — who was accepted into the internship program this year.

In addition to this research trip, Spencer has also spent time behind the scenes with the animal trainers at Mote in the Marine Mammal Rehabilaitation Hospital, and behind the scenes at The Living Seas at Epcot, one of the largest man-made ocean environments in the world.  He’s been a tour guide on kayak trips through Sarasota Bay, maintained tanks at Mote’s Sarasota facility, and participated in the Youth Ocean Conservation Summit, a statewide gathering of students dedicated to conservation and renewal efforts for the ocean and coastline.

Spencer hopes to “dive deeper” into research at Mote next year as a high school junior.

###

Mote Marine Laboratory has been a world leader in marine research since it was founded in 1955. Mote is an independent nonprofit organization and has seven centers for marine research, the public Mote Aquarium and an Education Division specializing in public programs for all ages. More information is available online about the Lab as well as the High School Internship at mote.org.

Ring Around the Sun in Sarasota

Today, a bizarre-looking phenomenon showed up in the Sarasota sky. Frankly, I’ve never seen it before, so when I snagged a photo and shared it on Facebook, I added the remark:

I’m pretty sure if I were an Old Testament prophet I’d be freaked out about this…

Turns out… it’s not a “real” ring at all. The phenomenon is known as a “Halo” and has a very natural, scientific explanation. (A bit of a let-down, I know.)

What Causes the Ring Around the Sun

Halo Around the Sarasota Sun

My first thought was that this must be related to a cloud formation. A quick search online revealed that it is, in fact, caused by ice crystals suspended within cirrus clouds. Apparently, we’re seeing the most common form of halo: the 22-degree halo. This means that the light passing through the ice crystals (which are hexagonal in shape) is deviated by exactly 22°.

Since the light is being reflected by millions of tiny crystals, and the light reflection is always exactly 22°, you’ll see a perfect circle no matter what angle you look from. This is why all of the photos showing up on Facebook today from Sarasota people all show the same shape! (Otherwise, some of the photos taken from different angles would show an oval or oblong shape instead).

A word to the wise: as cool as this thing is… don’t look at it. I’m sure today doctors throughout Sarasota will be seeing people for headaches, floaters, retinal burns and other problems from staring up. (It’s hard to resist, I know.)

Instead… just point your camera up and take a look at the photos. Or just load up your Facebook feed to see all the interesting comments about it! From what I can tell, the ring around the sun is visible from quite a bit of Florida. We’re getting visits here today from all over Southwest Florida, from Tampa and as far away as Ft. Lauderdale, Florida. It’s hard to be certain of exactly how widely visible this halo is, but quite a few people are curious about it today!

What About Venus?

Some folks are asking about the 2012 transit of Venus. It’s a coincidence that Venus is passing in front of the sun. Actually, tomorrow is the best time to see Venus blocking 1/32 of the sun. But… here again, follow NASA’s recommendations and view it safely!

A big tip of the blog hat to: Planet Facts & NASA

 

Should You Try Acupuncture?

Melinda Leeson, DOM, Acupuncture & Homeopathic Physician

Over the last few months, I’ve had the privilege of becoming acquainted with Melinda Leeson, DOM. She’s an acupuncture and homeopathic physician who operates a clinic here in Sarasota called “Nature’s Own Wellness.”

Now let me first say that I haven’t yet tried acupuncture. Prior to meeting Dr. Leeson, I would’ve placed it in the category of “things that might be helpful that I might be willing to try.” Frankly, I would’ve never thought that I suffered from any condition that would’ve been helped by acupuncture.

As far as homeopathy goes, I would’ve said, “I’m definitely open to it.” I have a healthy skepticism about medications. In fact, I tend to think that as a general rule, we Americans are little too quick to reach for (or ask our doctors for) a bottle of pills. The idea of natural remedies that don’t involve a lot of bizarre pharmaceuticals is actually appealing to me. Thankfully, I’ve been very blessed with great health. Aside from some injuries that have required chiropractic treatment, I rarely darken the door of a doctor’s office… unless they are a client!

And that’s how I happened to meet Dr. Leeson. We were introduced by Sarasota florist and my good friend and client, Becki Creighton. Since Becki has raved and raved about her experiences with Dr. Leeson, I was delighted to be able to meet her.

One of the things that Dr. Leeson (who tends to call herself Melinda) helped me understand is that acupuncture doesn’t hurt. I guess a lot of people assume (as I did) that the needles would prick or sting a bit on the way in. Evidently that is not the case… most people don’t feel anything and are even surprised to find out a needle as already been inserted.

Another thing she helped me understand is that the needles are about energy flow. Traditional Chinese medicine looks at physical, emotional, mental and spiritual energy differently than we tend to think of it here. This is very intriguing to me, as is the idea that treating a specific symptom or condition really should be done from a holistic perspective. She explained that she spends a great deal of time with her patients… learning about their lives, how they spend their time, what they eat, what stresses they experience, and so on. This helps her arrive at a course of treatment that is more likely to get to the source of the problem(s) and not just alleviate a symptom.

Another interesting thing I learned is that the practice of Chinese herbal medicine goes beyond acupuncture to the use of herbs and teas that introduce natural substances which may target certain deficiencies and so forth. This is very interesting to me because I’m convinced that eating the same foods over and over again — does anyone do this but me? — is bound to cause us to come up short in certain areas… not to mention ending up with too much in some others!

Overall, her use of homeopathic remedies goes most deeply into re-balancing or correcting the driving forces within each person that initially set up the energetic patterns for disease. This is a major departure from what we typically experience in health care today. And… to me, it’s worth exploring.

Another thing I didn’t know is that traditional Chinese medicine — acupuncture, herbal remedies, etc. — is able to really help with a wide variety of ailments. Melinda helps her patients with everything from weight loss to chemical imbalances. She works on colds and flu, ADD/ADHD, symptoms of menopause, osteoporosis, allergies, chronic fatigue, headaches, joint pain, fibromyalgia, arthritis, insomnia, depression… the list truly goes on and on.

Whether or not you’ve ever considered or tried acupuncture, Sarasota has a true gem in Dr. Melinda Leeson. I’ve spent a number of hours getting to know her — both face-to-face and over the phone — and she is a highly conscientious, precious, compassionate person. She has demonstrated the highest integrity, which in and of itself gives me reason to highly recommend her. Here’s how to find her:

Nature’s Own Wellness (Website: http://www.naturesownwellness.com)
7029 South Tamiami Trail, Suite A, Sarasota, FL 34231
Appointments & Info: (941) 926-9082

Reflections on 9/11

It’s truly hard to fathom that 10 years have passed. We were changed by that day, and perhaps we still don’t comprehend fully how.

For me, the day serves as a bookend… the beginning of a season of work that continues to grow and develop today. I launched out full time in Epiphany Marketing (the business I still operate) on Monday, September 10th. Had Tuesday been uneventful, Monday might be a faded memory… perhaps I might not have even really marked the date in my mind.

But Tuesday was eventful. A sudden jolt that reminded us all that life is short. That things can change… instantly. That whatever you’d been doing suddenly may no longer have been important. Perhaps it had never been.

Since it came at the beginning of a new season for me, it underscored the fact that there is important work to be done. That, as Seth Godin pointed out today, “…we have an obligation to stand up, stand out and to do work that matters.”

I’ve shared on a previous anniversary of that fateful day about Sarasota’s role in its events, and on the amazing community response.

Today, however, my thoughts are simpler and clearer. As a change agent, there’s still so much to do.

Photo: © June Marie via BigStockPhoto

Sarasota Coffee Shop Groupon

My favorite independent Sarasota coffee shop is currently featured as a Tampa Bay Area Groupon deal! Just wanted to give a quick heads-up to my Sarasota readers who are also coffee connoisseurs. Spend $6, and get $12 worth of stuff on your next visit. Here’s the Groupon deal. Get it now: it expires today!

While they also sell & service espresso machines (residential & commercial), their cafe on Bee Ridge has been a welcome addition since they opened last year. Great-tasting food, free wi-fi and lots of beverage options make The Beanz Man a fantastic choice. And, as we’ve mentioned before, they make the ultimate Almond cappuccino. Be sure & tell ’em I sent ya!

BarCamp Sarasota 2011

**Update** The BarCamp Sarasota Fall 2011 event takes place October 15-16 at GWIZ. Epiphany Marketing is making presentations there as well. We hope to see you!

I’m writing this from inside an Entrepreneurial Roundtable session being facilitated by locally-based technologist Stan Schultes. The ideas being generated within this “open source” group of people are absolutely stellar. There are folks in the room who have been there, done it, and are looking for an opportunity to share back and forth.

This is just one example of the benefits of having an event like BarCamp Sarasota. This year’s event is being held this weekend at GWIZ, which turns out to be a perfect venue because of their various small rooms that seem ideally suited for sessions like those you’ll find at a BarCamp event. The sessions are on a wide variety of topics — both technology-focused and otherwise. Skimming through upcoming session for today, here are some of the topics on the menu:

  • “Leadership and Community Building, Why Now More than Ever?” with Sara Hand
  • “The Zen of Building Sustainable Technology” with Lorrie Vervoordt
  • “Programming Humans” with  Tracy Ingram
  • “Facebook Marketing & SEO” with Thao Tran

At 11am, we’ll be presenting…

Making It All Pay: Growing Your Business with 21st Century Tools

Yes… technology is great! We love it… but without a comprehensive, written, measurable strategy in place, most every business will find themselves floundering in a sea of unfinished initiatives — nearly all of which have failed to produce any significant result from a business standpoint.

For example… how many businesses have websites, blogs, Facebook pages, Twitter accounts, etc. but can’t point to any new business that they have produced? Or (perhaps worse) know that some business has been produced, but the metrics aren’t in place to identify how much and from which initiatives.

So… we’ll be talking about the strategy piece of the equation… and lining up all the elements in a way that gets you the result you desire. For most businesses, this means new customers, bigger  market share and long-term profitability.

Hope you join us for our session… More reports from this year’s BarCamp event later!