Wow. I am truly in shock. Some friends just let us know about the passing of someone very special.
My wife, Jill, and I first met Sue Riek in February of this year at an internet marketing conference in San Antonio. Sue had an eBay business and was there sharpening her skills and expanding her knowledge base. She and my wife and I all joined the Wealth Alliance Group and have spent the last few months working together under the tutelage of Debra Thompson. During that time, we got to know her — not as well as we would’ve like, but quite well, given the fact that our only interactions were via e-mail and by participating on conference calls.
I had the privilege of seeing Sue again in July at another meeting in Atlanta. It became so clear to me what a treasure she was — loving and sweet, sincerely generous. She had her digital camera with her and we had a new friend snap some photos of the Wealth Alliance Group members that were present. Sue was gracious enough to allow me to snag the photos from her camera’s memory card. I posted them here shortly after they were taken.
As an example of her generosity, check out Sue’s blog. Here, she posted a story about the blessing she received when Dave Lakhani did something honorable… and she just happened to be the recipient of his good deed. It couldn’t have happened to a better person.
We’re going to miss you, Sue. Until we see you again…
We told you previously about the armor we listed on eBay. This isn’t necessarily all that unique — people sell interesting things on eBay every day. What was unique was using a proven platform such as a blog in order to promote the listing.
How’d we do?
Well, we’re happy to report that the auction ended last night. We’ve already been in communication with the buyer (a “mate” from the land down under — howdy, Dan, if you’re reading this!). He seems like a great guy. We’ll be shipping his new purchase out to him tomorrow.
More interestingly, however, are the results we managed to achieve on our search keywords. We got into the top 10 (read: 1st page) of results for these words: antique armor cuirass. Here’s some photographic proof for those of you from Missouri:
The lesson? If you’re trying to get noticed, you can’t beat a nicely-placed business blog. From an internet marketing standpoint, this is nearly magical. If you have a business and you aren’t blogging, you’re missing out on a phenomenal opportunity to communicate with your existing and future customers.
For those of you wondering about our traffic, I don’t have any other armor auctions to compare things to, so I can’t speak intelligently to that. But on the blog site itself here, we had a significant spike in traffic looking for armor. Ironically, much of it seems to have come from Digg!
Get busy blogging!
And, by the way, we happen to specialize in getting you off to the right start. Contact us today! 😉
I’ve come to believe that most of them (the businesses) are suffering from dysfunctional strategy.Â Perhaps hypo-strategy is a better way to look at it — a sort of neglect where it comes to developing any overall business philosophy or vision.
Why would I say this?
Most small business websites do just about everything except what they should be doing.
Now, my daughter’s only 2. But, since I’ve already caught her playing with a Rubik’s cube, I’m guessing that by the time she’s old enough to want new furniture in her room, I have something like this to look forward to.
I’ve always steered clear of “internet marketing” events… partly because of the sometimes less-than-scrupulous practices… partly because I haven’t wanted to subject myself to shady characters and content that may be of questionable morality.
But… let’s face it. We’re all marketing on the internet these days in one form or another. Even if you have a static, brochure-ware website that hasn’t changed since the Clinton administration, your business is doing internet marketing. So… why not make it effective & profitable?
That’s why I was excited when my good friend and expert sales trainer, Michael Pink, turned me on to a family-oriented event (read: no objectionable content, no unethical practices) designed to turn your website into a sales-generating machine!
How easy is it for your future customers to locate you and do business with you?
Evidently, this is a big question on the minds of business people, if Google’s ad revenue for this year is any indication. They are, incidentally, on track to earn over $2 Billion this year from their ‘sponsored links’ business, which is becoming increasingly popular as companies struggle to promote their websites.
Forbes.com reported yesterday on the “Search Industrial Complex” and the (relatively) new flock of businesses which are built entirely around “search engine optimization” and other forms of internet business promotion, quoting Google CEO Eric Schmidt who said, “People are not aware of how big the opportunity is.”
Why does this matter to you?
In today’s digital society, it has become increasingly important for businesses to not only have a web presence, but to ensure that their websites are being found by the people who are searching. This means that your website must rank highly on the search engines – particularly for those search terms or keywords that are most likely to bring you business.
Gone are the days when it was good enough to simply have a website. Businesses are wising up to the fact that investing in an online presence without having it optimized for searchability is much like building a large retail store in the middle of a 100-acre cow pasture. If no traffic is going by, you’ve wasted your money. No one will know your store even exists . . . you can forget having them come in and spend money.
So, from a strategic marketing standpoint, how is your website performing for you? When was your site last reviewed for relevant content? Is it showing up on the search engines when people are looking for businesses like yours? How are you measuring your traffic to understand the return on your online investment?
If it could use some improvement (as most sites could) . . . is a company specializing in SEO (search engine optimization) the right move for you? Perhaps. But I challenge you to answer this question from a strategic vantage point. A better question might be: when was the last time your company evaluated all of its marketing initiatives to strategically determine where and how to invest?
The answer to that question might just determine how tomorrow’s revenue searches you out.