I’ve come to believe that most of them (the businesses) are suffering from dysfunctional strategy.Â Perhaps hypo-strategy is a better way to look at it — a sort of neglect where it comes to developing any overall business philosophy or vision.
Why would I say this?
Most small business websites do just about everything except what they should be doing.
Ever dream you’d see the day when a major telco goes on the defensive… over their basic phone service?
Verizon’s new “It’s On” campaign is directly aimed at those who have made the switch to VOIP (who hasn’t?). Defending POTS (“plain old telephone service”) as a viable option is just one more signal of how much technology is changing our lives. Not even the telephone company is exempt from being wiped off the map.
We made the switch to VOIP in business several years ago. My family made the switch at home nearly two years ago, and I must say, I don’t miss writing a check to Verizon every month. Sure, we’ve had a couple of blips in our service when the local cable provider experienced difficulties in service, but the reliability difference is not significant.
I’ve always steered clear of “internet marketing” events… partly because of the sometimes less-than-scrupulous practices… partly because I haven’t wanted to subject myself to shady characters and content that may be of questionable morality.
But… let’s face it. We’re all marketing on the internet these days in one form or another. Even if you have a static, brochure-ware website that hasn’t changed since the Clinton administration, your business is doing internet marketing. So… why not make it effective & profitable?
That’s why I was excited when my good friend and expert sales trainer, Michael Pink, turned me on to a family-oriented event (read: no objectionable content, no unethical practices) designed to turn your website into a sales-generating machine!
Once again, strategically operating your business is about knowing what the right questions are. If you haven’t recently given consideration to the physical and electronic vulnerability of your company’s intellectual property, confidential and proprietary methods, financial information, and business plans… it’s time to do so!
The Sylint Group, a Sarasota-based information security firm, is putting on an Executive Cyber Security Symposium that will provide the strategic vantage point you need as a business owner or executive in order to evaluate your current exposure to risk. Sylint’s team consists of people whose resumes list agencies such as NSA, CIA, and FBI. Access to such top-notch expertise is something you don’t find everyday, nor would it be inexpensive if you did.
There are varying statistics depending upon whose reports you read, but there’s a strong likelihood that you’ve already quit trying to keep your 2007 resolutions. A hefty percentage of people don’t even remember theirs by now.
Hey… let’s face it. Some of the personal resolutions may not have been all that important to begin with. But, if your resolutions had anything to do with makingchanges to your business, the consequences of not following through can be costly and painful.
Most, if not all, of the New Year’s Resolutions that get made, started, and ultimately broken in the first few weeks and months of a year have one thing in common: time management. Even someone with the strongest willpower imaginable will fail to create sustainable positive change in their lives if they don’t possess the skills to strategically manage time.
I’m not talking about whether you’re late to meetings or not.
I’m actually talking about how much time debt you’re in.
You know what I’m talking about… you’re carrying a “to-do” list longer than your left arm, and you go from one day to another making “payments” but never getting ahead. You feel the weightof it every moment of every day. It’s depressing. It affects your productivity, your effectiveness, your ability to focus. It demands that you fight fires and react rather than function intentionally and proactively.
If this is you, I want to extend a personal invitation for you to join me in Houston for personal strategic training with my colleague, Jeff Timpanaro. Jeff is the President of Oberata Consulting, and is a licensed Total Integration consultant. We’ll be conducting a 2-hour session with a group of executives, business owners, and professionals who are serious about taking control of their working lives.
This is life-changing training, and is pulled from the Total Integration Executive Program. Clients regularly pay thousands of dollars to obtain the training we’ll be providing to participants at this session.
IF YOU PARTICIPATE, YOU WILL ELIMINATE YOUR TIME DEBT!
Why would we make this available at such a substantially reduced investment?
A couple of reasons:
One: We believe that after getting your hands on the materials and the methods we’ll be teaching at this session, you’re going to believe that it is so valuable, that you won’t want to miss the 55+ other personal productivity and organizational development systems that we have to offer.
Two: We normally work with our clients one-on-one (much like a personal trainer does). In this group session, the value is reduced because of the level of personal attention we are able to provide. Thus, your investment is less. Here’s the kicker: the content is no different than what those who are enrolled in our Executive Program receive. The difference between this and our ongoing one-on-one training program comes down to accountability and personal attention.
Ever had the feeling that you had so much to do that you could never possibly catch up?
Isn’t it amazing how similar that feeling is to the feeling of being in debt up to your eyeballs? Making minimum payments or interest only payments . . . never getting ahead . . . only creating more debt . . .
If you’re walking around under the load of an impossible task list, with no hope of ever catching up, then you’re in “time debt.” Even if you’re not that far behind, but keep moving your “to-do” list from one day to the next, then you’re in time debt. You’re probably also not aware of how much this really affects you – mentally, emotionally and even physically. These effects add up. Your productivity will be lower. Creativity is reduced. It can even result in depression.
What can you do about time debt?
My good friend Jeff Timpanaro (President of Oberata Consulting in Houston) and I are conducting a seminar in the Houston area on Tuesday, October 10th, 2006. The seminar is a 2-hour event, during which we will provide you with the tools you need to strategically change how you approach your “to-do” list and your calendar. These life-changing principles are being used by top executives and business owners across the country with some amazing results.