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FTC Guidelines for Bloggers and Social Media Influencers - EpiphanyDigest
Posted on by David G. Johnson

FTC Guidelines for Bloggers and Social Media Influencers

The Federal Trade Commission has put together a fantastic set of FAQs for Endorsement Disclosures to satisfy its criteria.

If you are a blogger, influencer or other paid endorser (including someone who receives free products, incentives or “in kind” compensation), you’ll definitely want to review them.

If your company sends products or other compensation to bloggers, social media influencers, or other paid endorsers, it’ll also be worth reviewing—you may have responsibilities where educating or monitoring your influencers are concerned.

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