This “big little city” that we call home and affectionately refer to as “Paradise” has been recognized by Google for having the, “strongest online business community,” in the State of Florida.
The award represents Google’s belief that businesses in Sarasota are embracing new technology to find and connect with customers.
Google uses its own data, including Search, ad revenue (both fees paid to Google by advertisers and fees paid by Google to publishers), and Ad Grants (provided by Google to non-profits) to estimate the economic impact of Google on each area. This forms the basis of its determination that local businesses are embracing technology.
The Herald-Tribune apparently also reported on the award, but their absurd paywall prevents us from accessing the article, so we won’t bother to link to it.
Congratulations to all of our local businesses who have endeavored to build out a presence online, use social media and other tools, and effectively generate a return on investment with digital advertising tools.
This is one more reason we love this city!