With so much talk of recession… and some actual slowdowns — some of them serious, especially within certain industries — businesses have a tendency to cut back in areas that can make matters worse.
Marketing is at the top of the list.
If you know me, then you know that I’m not in favor of untracked, unmeasurable and expensive advertising anyway.Â So, don’t get too upset if you think I’m thinking mainly of advertising… I’m not.Â What I’m referring to are the systems in your business that produce new prospects and/or customers on a regular basis.
You do have some of those, don’t you?
If not, then the time has come for you to put some in place.Â And fast!Â If you do, then it’s important that you proceed with caution if you’re eyeing them in your budget.
2 Big Announcements
First… we are happy to unveil a shiny new blog site that just launched. It is focused on small business marketing and already has a few posts on it (some of which were gleaned from other publications for which we’ve written).Â This reflects the renewed focus in our business: Epiphany Marketing.
Secondly… there are a couple of big things coming in the next few weeks.Â So, this is an announcement about our coming announcements!Â But there will be some significant new opportunities for you as a business person to learn how to use applied strategy along with some free and low-cost technology to make sure that your future customers find you instead of someone else.Â It’s going to be big!
Here’s a hint: there will be something happening in Sarasota.
If you’re one of our many readers from across the US and around the world… not to worry, we’ve got something coming for you, too.Â Keep your eyes glued to this spot… and the new marketing blog, too!