Marketing Value Update

Wow.

Give them something valuable. Now THAT’s marketing.

If you’re in business, or if you work in marketing, you need to be getting Alen Rosenspan’s e-mail newsletter. This month, you could’ve learned:

  • how to really get results using Strategic Database Marketing
  • the one word you should be using in all your marketing if you want it to really, really pull
  • why you don’t want to screw up your e-mail marketing
  • one important way not to screw up your e-mail marketing
  • why the subject line of your marketing e-mails should be 49 characters long
  • how many pixels wide the HTML design of your marketing e-mails should be (at least for the top portion that fits into the ‘preview’ of Outlook, Yahoo, and which will soon be adopted by AOL.

Sold yet? I am. And I’m not even a customer of his (yet). I got some valuable stuff.

Oh, and one more trick: turn your marketing campaign into something valuable. Staples has taken in close to $6 Million selling “Easy” buttons…

(If you’re still wondering, the word is “you”)

4 Replies to “Marketing Value Update”

  1. Do you mind if I quote a couple of your articles as long asI provide credit and sources back to your website?My blog site is in the very same niche as yours and my users would certainly benefit from some of the information you present here.Please let me know if this okay with you. Thanks!

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