Note: This post was originally published on the Nourish The Dream blog.

SOPA: Are You Prepared To Be Silenced?

Here at Nourish The Dream, we are incredibly passionate about the success of small businesses and entrepreneurs. We work tirelessly to produce events and resources that will help “nourish the dream” of business ownership and success in the lives of people. And that’s why we feel it’s important to bring SOPA (and its evil twin: PIPA) to your attention.

Depending upon when you read this, the links above may not be working. That’s because Wikipedia is “going dark” for the very first time (at least for its English version) in its history in order to protest this outrageous piece of legislation.

Why Sound the Alarm?

On the surface, the idea behind these bills is honorable and even noble: to stop the illegal downloading & sharing of content protected by copyright. The biggest beneficiaries of this action are relatively obvious: record labels, movie studios and others who create content which is ordinarily sold but which is being pirated (something which, I would like to note, is already illegal).

The egregious nature of the legislation comes not from its ostensible purpose but from its far-reaching, dangerous implications. Specifically, as the legislation is currently drafted, it gives incredible powers of internet censorship to the US courts. Further, it places ridiculous demands upon search engines to no longer provide links to sites which are accused of violating copyrights.

Picture a world where Google is required to police its search results at any given moment for links to websites which have not been proven to be guilty of violating copyrights. Picture a world where your small business website can be shut down at will by anyone willing to throw out a complaint.

In short: the legislation as drafted violates the free speech rights of US citizens via censorship without due process of law.

What About Piracy?

First let me say that we make our living creating content and enjoying the wonderful protection of copyright law. Without copyrights, it would be very difficult for our parent organization to recognize revenue from the training products it creates. Similarly, here at Nourish The Dream, we value very highly the ability for us to create and distribute CDs, MP3s and (soon) DVDs of materials to empower, train & equip the business owners and entrepreneurs we exist to serve… and to, in turn, achieve revenue from those sales to fuel our mission and to give us the ability to create new & better products as we go.

It is therefore of no small significance to us that there be appropriate tools in the hands of legislators and law enforcement agencies to go after piracy and shut it down where possible. We fully understand that no retailer would leave their shop doors unlocked at night with no one watching. There are evil people in the world, and the “honor system” doesn’t always pan out well in the end. Hence the need for proper protections for those who create items of value.

All of that said, SOPA & PIPA do not place appropriate powers in the hands of the right parties to solve the issues they purport to address. Rather, they place undue power in the hands of a few while effectively crippling the business model of many valuable companies who contribute to an open, free (as in speech) internet.

Looking for something to do about it? Visit AmericanCensorship.org or sign this petition on WhiteHouse.gov.

Google celebrates its 13th birthday with a special Google Doodle!

It’s hard to believe, but the website most of us use everyday to start just about anything we do online didn’t exist until 13 years ago.

Their rise to dominance didn’t take place until later, but the company was incorporated in September, 1998. By 2000, they were processing 100 million searches per day… and of course, today they own the US search market. (Market share varies depending who measures it and what they measure… but for all intents & purposes, they’re the search engine that matters.)

In addition to the 28,000 people they employ directly, Google and its products have an impact on the businesses, careers and income on an incredibly high number of people. I’m sure someone has tried to do it, but it would truly be impossible to measure the economic impact of this behemoth. This could be why Google officials were recently testifying before Congress regarding the competitiveness of their operations… but that’s something for another day.

For today… on behalf of small businesses and marketers everywhere… Happy Birthday, Google! We’re celebrating right along with you today!

Ok… admit it. You’ve done it. We all do it. You’ve probably done it lately.

C’mon… tell me…

“How often do you Google yourself?”

Well it’s fun to see where you rank. But if you own a business, it’s critical today to rank #1 on your own name. If you serve a local market, you should at least rank #1 on your own name in your city.

However, as I’ve pointed out again and again to audiences all over the globe when speaking… ranking on your own name isn’t really marketing. It’s customer service. (Ok… it’s also brand protection, which is a marketing function, but let’s not get nit-picky here.)

What Are Your Customers Searching For?

A far more useful idea, however, is to rank #1 (or at least near the top) in Google and those other search engines on phrases that likely buyers will use when they’re searching for the stuff you sell.

For example, if you happened to be looking for a place to eat out in my city (I live and work in the paradise known as Sarasota, Florida), you might run a search like:

“fondue Sarasota”

or

“buffalo wings Sarasota”

Admittedly, you probably aren’t real likely to run both of those searches on the same day… For a nice evening out, my wife and I really enjoy fondue together. And I personally can’t seem to drag her kicking and screaming to a wings joint (happens maybe once every 2-3 years), so I go there for lunch when possible with friends that enjoy hot wings… since one of the local places is my favorite restaurant in the entire world!

But I digress…let me get to the point.

“Why Haven’t They Contacted Me Yet?”

If you happen to be the owner (or manager) of, say…

• Dylan’s Fondue Fusion
• The Melting Pot
• Wings N Things
• Wings N Weenies

…don’t you think you would contact the marketing firm that owns the website that ranks #1 in Google on the above searches?

For the record, I never really set out to rank #1 on those terms. I just happen to have decided randomly one day to write about those topics. And I happen to know what tools to use to market a local business! And I happen to use those tools myself… so… rankings happen.

You know they’re running those Google searches from time to time, right? I mean seriously… you need to know where your business ranks on those kinds of terms. And you would want (I would think) to do everything in your power to make sure that you had good positioning… so…

In case you’re wondering… yes, we help businesses with search engine rankings. But as I recently pointed out on our small business marketing blog, rankings are only a piece of the puzzle. More importantly, we train small businesses how to be their own best marketers so that they can consistently attract customers in cost-effective ways — both online and offline.

Now… if you’re in a critical situation and need rapid help with the results you’re getting from your website, our website performance assessment is a great place to start.

Otherwise, you can contact us to learn more about how we can help you grow your business!

David Johnson, founder of Epiphany Marketing, LLC appears this week on airings of the Faith Life Now broadcast with Gary & Drenda Keesee.

David is a Sarasota, Florida-based author, speaker, trainer and consultant who specializes in helping small businesses communicate and attract customers in the 21st Century. On the program, which airs on the Daystar and NRB television networks as well as on a local Fox affiliate in Columbus, Ohio, David and hosts Gary & Drenda Keesee talk about the opportunities that exist in this economy for new business ideas.

I have a fundamental philosophy. Never waste a good crisis!
-David G. Johnson

As a trainer and consultant, David and his company deliver value to clients in the marketplace by helping small business owners and their teams understand the most effective ways to get the message out about their products and services.

As a speaker, David challenges audiences in both the business context as well as in conferences, seminars and churches where he is known as a challenging and inspiring speaker and Bible teacher. His organization, Nourish The Dream, was established to encourage entrepreneurs and would-be entrepreneurs as well as others who are working to integrate their faith and their working lives.

Learn more about Nourish The Dream and the Kingdom Thoughts audio teaching series being offered on the television program here.

Consultants, writers, sales professionals, field representatives and others face a dilemma in today’s world. On the one hand, it’s great to work from home. On the other hand, home can be a place of distractions or be fraught with other emotional and mental hurdles to productivity.

Executive Office in Sarasota

So… what do you do when you really only need an office for yourself and perhaps occasional use of a conference room? Executive suites have always been an option, but perhaps you don’t need a receptionist or you aren’t looking to have your phone answered. What you really need is a place to spread out and work. And if you’re like me, you can work from just about anywhere with an internet connection.

A new option for office space in Sarasota just came to my attention. If you’re looking for a furnished (or unfurnished) room that you can move into quickly and get productive, then this may just be the place for you. White Sands Realty in Sarasota is responsible for putting this together. Just pick a room, sign a no-frills agreement for your inexpensive office, and get working!

Conference Room Access Included

They’re offering great packages with your internet connection, a desk, a chair, and access to common areas like the conference room, restrooms, and a small break room at very affordable rates. There are a limited number of offices available, so you’ll want to make contact with Allen Jenkins at White Sands (941.228.6785) right away so you can have the best selection to choose from. The offices are conveniently located just minutes from downtown and minutes from I-75.

I recently learned that I’d made a bit of a faux pas. I used the word “recession” in an article I was asked to write for the newsletter that Zig Ziglar sends out every week.

It was an honest mistake. I wasn’t aware of his personal — and consequently, their corporate — policy to simply not use that word. It really got me thinking. After all, Zig has been responsible for mentoring and coaching thousands (tens of thousands? more?) of successful people to the top of their game.

So… from here on out, I’m dropping the word. It might seem like a silly or symbolic move, but I had already decided months ago that we — that is me (David Johnson) and my company (Epiphany Marketing) — weren’t participating in it.

So… we officially renamed the event that I’m privileged to be a part of next week with my good friend, Tom Ziglar. It’s new title is:

How to Attract Customers at Low Cost in this Tough Economy

Ziglar Webinar: How to Attract Customers at Low Cost in this Tough Economy

And perhaps a better title would be, “in any economy.” The fact of the matter is that we’ve systemized some processes that any business can use — after all, it’s the very process we’ve used an honed for years in our consulting work — to bring in a steady stream of new prospects, clients and customers.

Sound good? You can do it.

In fact, the Ziglar organization has been kind enough to permit me to invite you to next week’s event.

Go watch the video clip of Zig Ziglar, Tom Ziglar and yours truly, then register. But do it quickly — the space won’t last long!

I’ll see you there next week!

In a previous post, we reviewed what were some really great hot wings in Sarasota at a restaurant called Wing Junction. Sadly, the last time I was by their location on Beneva Road, the store had closed. Perhaps the location wasn’t great — there was previously a Beef O’Brady’s in the same center that didn’t ultimately make it.

In any event, given the number of people who frequent this site looking for tips on buffalo wings in Sarasota, here are my top recommendations:

Wings N’ Things

This is the original classic restaurant. Their first location was out on Cortez Road West in Bradenton — just a little stretch west of 75th Street West. It was originally called “Sandy’s Wings N’ Things.”  They ultimately built a location — probably nearly 20 years ago now (although I can’t be certain) at Lockwood Ridge and Tallevast Road. It’s technically in Manatee County, but it has a Sarasota postal address.

The Wings

Really great flavor. The sauces here are — to me — the quintessential great wings flavor. If you like your wings hot, order the “napalm” setting. It tastes great and it’s nice and hot — but not too crazy. Their “TNT” setting is one step below the Napalm and also tastes great. I’ve heard that their “hot” and even their “mild” are also pretty good, but since I prefer mine hot I really couldn’t say from personal experience.  Pair up the wings with a “curly Q” (a piping hot stacked-high order of fresh-cut curly fries) and top the fries off with some vinegar and salt. Pure heaven. One of the other sides that they offer are some fried cheese cubes with some kind of a cherry mustard sauce. Wow. Makes my mouth water just thinkin’ about it.

A big surprise for me was that they actually have a menu.  Who knew?  I’d certainly never used it… until one day I convinced my wife to go along (she hates wings because they’re too much work).  She ordered a tuna salad sandwich.  Really… from a wings joint? In any event, she said it tasted like wings. Goes to show you… stick with the good stuff.

So… while a bit of a drive from Sarasota proper, it’s well worth it. Call ahead to order:  (941) 351-8005.

Wow… news flash: while visiting their website, I discovered they have a new 2nd location near Clark Road and Tamiami Trail on Gateway Avenue. I think this merits a personal visit from me so that I can confirm for you — my faithful readers — that the wings there are just as good as the other location. I’m sure I won’t be disappointed — even though the restaurant has changed hands over the years, the newer owners have done a great job! *February, 2010 Update* The new location didn’t make it. But I did grab wings at the store at Lockwood Ridge & Tallevast a couple of months ago. Great as ever!

Wings N Weenies

I’ll admit… the name was a turnoff for me for a long time. Why the heck would a restaurant that specializes in wings also advertise “weenies?” Oh well… I’m a marketer, so I’m extra picky about stuff like that.

In any case, the wings aren’t bad. Their location on Fruitville Road (in the “Sarasota Crossings” shopping center just a little ways down from Publix) is actually fairly close to my house. I’ll stop in for lunch once in a while because it’s close by.

The Wings

Not bad. The flavors are pretty good… a not-so-close 2nd to Wings N Things. Their “TNT” setting is my usual choice. It’s not the hottest, but the “Nuclear” setting — which is the hottest — just doesn’t have a great flavor in my opinion. The size is really great — they don’t skimp on the chicken here. If you come hungry, expect to eat well.  Their fries are also on the slightly-above-mediocre level.  All in all, a worthwhile stop.

A couple of other advantages — they deliver (with a relatively low minimum order), and they also have some really great personalities that work there. Expect to have a good time with whomever is waiting on you.

Others

I’ll write again a future post on some of the other joints in town. If you have a favorite, leave a comment below and let me know.  One thing I can say is that I’ve heard great stuff about the “Wing Factory” at 17th Street and Lockwood Ridge Road. A good friend and fellow wings addict had raved about it so we met there a couple of months ago for lunch. The wings were — quite frankly — terrible. The hot sauce had some kind of BBQ flavor mixed in with it. We chalked it up to the fact that the waitress/cook was on her first day. I went back a few weeks ago and had the same bad-tasting wings with a different new girl. So… I’m not sure what to say about it.  The owner is an awfully nice guy and they clearly work hard, so I’ll probably try them again and see if we can get to the bottom of the mystery BBQ flavor.

Now I’m Hungry

And since I have some errands to run today… who knows? Maybe a stop for wings is on the agenda!

When faced with significant economic pressure, American consumers and businesses tend to take action in a very predictable manner:

They do what’s in their own best interests.

Interestingly enough, that doesn’t always mean that they buy the products or services that cost the least. In fact, it is our prediction that in the months (and years) to come, a significant trend will emerge that will leave much of big business sailing off like the Titanic in the direction of the iceberg… unable to change course quickly enough.

The trend?

Buying on real value.

Real value is the opposite of the “China price.” Real value is what we look for when we realize that funds are severely limited, that the probability of increased spending power in the future is low, and that what we purchase today (or this quarter, or this fiscal year) needs to last.

Businesses that understand this trend have the opportunity to act purposefully now — before it gains steam. And it will gain steam. 2009 and 2010 will see significant increases in mortgage defaults and foreclosures, further pressuring the housing market. The global economic crisis will create significant instability in the global supply chain. This will threaten the low prices for the cheap, disposable, planned-obsolescence goods that are the bread and butter of big-box retailers. We’ve already seen this happen with Best Buy and Circuit City, where the goods are non-essentials. But it will move to Wal-Mart when we realize that the toys, household items, furniture — and yes, even clothing — that we purchase may need to last a lot longer than China intends them to last.

And the same thing will occur in the business-to-business world as well. Long term value will begin to outrank short-term utility and low cost.

This isn’t a short-term shift. This is going to be a fundamental swing of the pendulum. The old mentality: solve the problem as quick as possible with little regard for the future… and do it cheaply. This created the “China Price” and the credit boom. Remember your grandma and her shoebox full of cash? Remember how she wouldn’t part with money for anything? Watch for a modern version of it to arise.

What does it all add up to?

Significant opportunity for local, small business. Now is the time to ramp up value. Build products and services that provide significant long-term return on investment — even if it changes your ability to sell for the lowest price. Retrain your salespeople and refocus your marketing message to demonstrate long-term value. Don’t gloss over the immediate benefit, but make sure you’re justifying what you’re asking your customers to spend.

But don’t confuse this new way of thinking for some sort of gimmick. If necessary, go back to the drawing board and retool your products and services. The market is going to expose the charlatans and reward those who are authentically creating value. If you’re concerned that you’ve built your house on sand, now’s the time to find some valuable footing and pour concrete.

That, my friends, is the most valuable New Year’s Resolution your business can make.

In the general election on November 4th (or earlier if you’re voting early), there are 6 proposed amendments (numbers 1, 2, 3, 6 and 8 ) to the Florida Constitution. Here are some quick facts for you:

Each amendment proposed affects some language in the Constitution of the State of Florida. You will be voting “yes” to approve the proposed amendment or “no” to disapprove.

Proposed Amendment 1

This amendment would change existing language in the Constitution from Article I, Section 2.

On your ballot:

Declaration of Rights

Proposing an amendment to the State Constitution to delete provisions authorizing the Legislature to regulate or prohibit the ownership, inheritance, disposition, and possession of real property by aliens ineligible for citizenship.

What it means

• Vote “yes” if you want the Legislature to no longer be authorized to affect the ability of aliens (foreigners) who cannot obtain citizenship in the US to own or deal in real estate.
• Vote “no” if you want the Florida Legislature to continue to have the authority to regulate this activity.

Proposed Amendment 2 – Florida Marriage Protection Amendment

This amendment would add a new section to the Constitution.

On your ballot:

This amendment protects marriage as the legal union of only one man and one woman as husband and wife and provides that no other legal union that is treated as marriage or the substantial equivalent thereof shall be valid or recognized.

The direct financial impact this amendment will have on state and local government revenues and expenditures cannot be determined, but is expected to be minor.

What it means

• Vote “yes” if you want the traditional definition of marriage as “one man and one woman” to be the working definition of the term in the State of Florida
• Vote “no” if you do not want to keep the traditional definition of word “marriage”

For more information, read our position on Florida Amendment 2

Proposed Amendment 3

This amendment would change existing language in the Constitution in Article VII, Sections 3 and 4 and would add a new section in Article XI.

On your ballot:

Changes and Improvements Not Affecting the Assessed Value of Residential Real Property

Authorizes the Legislature, by general law, to prohibit consideration of changes or improvements to residential real property which increase resistance to wind damage and installation of renewable energy source devices as factors in assessing the property’s value for ad valorem taxation purposes. Effective upon adoption, repeals the existing renewable energy source device exemption no longer in effect.

What it means

• Vote “yes” if you want to allow the Florida Legislature to have the authority to prevent upgrades to homes in Florida that are installed specifically for the purpose of A) protecting it from wind damage (hurricanes and tornadoes) or B) adding alternative energy (such as solar) from changing the value of the home for the purpose of property tax assessments. In short: if you spend money to protect your house, you won’t be penalized with property taxes (assuming the Legislature actually uses this new-found authority and passes a law to prohibit you from being taxed on this kind of thing).
• Vote “no” if you do not want the Legislature to have the power to prevent you from being taxed on these upgrades.

Proposed Amendment 4

This amendment would change existing language in the Constitution in Article VII, Sections 3 & 4  and in Article XII, Section 28

On your ballot:

Property Tax Exemption of Perpetually Conserved Land; Classification and Assessment of Land Used for Conservation

Requires Legislature to provide a property tax exemption for real property encumbered by perpetual conservation easements or other perpetual conservation protections, defined by general law. Requires Legislature to provide for classification and assessment of land used for conservation purposes, and not perpetually encumbered, solely on the basis of character or use. Subjects assessment benefit to conditions, limitations, and reasonable definitions established by general law. Applies to property taxes beginning in 2010.

What it means

• Vote “yes” if you want land owned by taxpayers in Florida which cannot be developed because of conservation easements (e.g. the land has been declared a natural wildlife habitat) or because the owners have chosen to use the land for the purposes of conservation (e.g. there isn’t a conservation easement, but the property is being used like there is one) from being taxed like other land.
• Vote “no” if you do not want to provide this tax exemption.

Proposed Amendment 6

This amendment would change existing language in the Constitution in Article VII, Section 4 and would add a new section in Article XII.

On your ballot:

Assessment of Working Waterfront Property Based Upon Current Use

Provides for assessment based upon use of land used predominantly for commercial fishing purposes; land used for vessel launches into waters that are navigable and accessible to the public; marinas and drystacks that are open to the public; and water-dependent marine manufacturing facilities, commercial fishing facilities, and marine vessel construction and repair facilities and their support activities, subject to conditions, limitations, and reasonable definitions specified by general law.

What it means

• Vote “yes” if you want waterfront land used for the purposes listed above to have its property tax assessments reflect its usage. In other words, it’s one thing to operate a marina or a boat launch on your waterfront property. It’s another thing to build luxury condos there. This amendment would allow for the property taxes assessed to account for this type of distinction.
• Vote “no” if you do not want to provide this distinction for assessed property taxes.

Proposed Amendment 8

This amendment would change existing language in the Constitution in Article VII, Section 9.

On your ballot:

Local Option Community College Funding

Proposing an amendment to the State Constitution to require that the Legislature authorize counties to levy a local option sales tax to supplement community college funding; requiring voter approval to levy the tax; providing that approved taxes will sunset after 5 years and may be reauthorized by the voters.

What it means

• Vote “yes” if you the Legislature to allow counties to use a sales tax hike to raise money for community colleges. The counties would have to allow citizens to vote and approve the sales tax increase, which would automatically expire in 5 years unless a new vote authorizes it to be renewed (in 5-year increments).
• Vote “no” if you do not want the Legislature to allow counties to levy sales tax increases for this purpose.

Was This Useful?

I hope it was helpful for you to have a preview of what’s on your ballot and some simple explanations of what these amendments are all about. If so, please leave a comment!

I’ve held off for a long time writing about Florida Amendment Two, in part because the issue seems so polarized for reasons that can be counterproductive to reasonable, rational debate.

I do have a position on it, however, and I feel like the time has come to make it known. Before I do so, here are a couple of fundamentals just for the sake of covering the facts and making them abundantly clear.

Facts on Amendment Two

First, here’s the text of Florida Amendment 2:

“In as much as marriage is the legal union of only one man and one woman as husband and wife, no other legal union that is treated as marriage or the substantial equivalent thereof shall be valid or recognized.”

Secondly, let’s make it clear. The amendment is deceptively simple. It defines the word “marriage” by the historic, traditional definition of the term as it relates to monogamous heterosexual legal union.

Now for some thoughts:

• It is ludicrous for Amendment Two — or any amendment of its kind — to ever be required.
• But this is precisely why I believe it is important that Florida passes Amendment 2.
• Setting aside all the rhetoric representing “left” or “right,” it is critical that this amendment be passed because it puts a stop to the disgusting trend of undermining the law simply by redefining terms.

In case you’re new to this particular strategy, it happens when lawmakers or courts (judges) — or anyone else, for that matter — decide to push a particular agenda in a less-than-forthright manner. They decide to substitute a “new” or “modern” definition for a term whose meaning has been long established so that they can cause existing laws or established legal framework to come to mean something quite different than intended.

For the record, I am in favor of creating an environment that addresses the legal needs of today.  It is dangerous, however, to do so by this method. Essentially any law or legal traditon, including any right — whether property right, moral right, or civil right — is subject to being eroded or stolen when we resort to “redefining terms.”

So, for those who believe in the fundamental rule of law, this amendment is important.  Send a message loud and clear to the judges and others attempting to influence legislation that we, as Americans, will not tolerate underhanded methods that bypass the legal means to bring changes to our laws.

Amendment Two, if passed, will send this message.

The Bottom Line on Amendment 2

I urge you to vote for Florida Amendment 2.  Let’s bring the complex legal issues that are raised by the debate around Amendment Two before the legislative bodies that have jurisdiction and handle them as intended by the Florida Constitution — not by circumventing them through semantics.