The Following Contain the Tag: "small business"


Have An Epiphany In Your Marketing

Monday, August 25th, 2008

With so much talk of recession… and some actual slowdowns — some of them serious, especially within certain industries — businesses have a tendency to cut back in areas that can make matters worse.
Marketing is at the top of the list.
If you know me, then you know that I’m not in favor of untracked, unmeasurable [...]

Posted in Business Strategy, Local Stuff, Marketing Thoughts | Tags: , , , , , | 1 Comment »

Finally… Small Business Marketing Made Simple

Wednesday, February 27th, 2008

As most of our faithful readers know, this company was founded as a marketing consultancy. Marketing strategy is and always been our core competency. And, although we’ve done quite a bit of strategic work over the years that has been focused more at leadership and overall performance, in the last 24 months or [...]

Posted in Business Strategy, Events, Marketing Thoughts | Tags: , , , , , , | No Comments »

Florida Amendment 1 - Voter’s Guide

Monday, January 28th, 2008

Well… the post title might be a little on the ambitious side. I certainly can’t claim to cover every aspect of this proposed amendment in this setting. However, there are a couple of key points worth considering.
Lots of Hype
First of all, there has been a lot of fluff on both sides of this [...]

Posted in Local Stuff, Public Policy | Tags: , , , , , | 5 Comments »

Measure Your Business

Saturday, April 21st, 2007

Want an objective “measuring stick” to understand how your business is performing?
We’ve launched a new website with information on a powerful new business evaluation tool.
Read more.

Posted in Business Strategy | Tags: , , , , | No Comments »

New Buffalo Wings Restaurant in Sarasota - Wing Junction on Beneva Road

Thursday, March 22nd, 2007

For all of you Wings addicts in Sarasota, you’ve got to check out the newest gig in town…
Wing Junction is in the Publix shopping center at 935 N. Beneva Road — home of the U.S. Postal Service and former home of the much-missed Beef O’Brady’s. (I guess the center is called “Sarasota Commons,” but [...]

Posted in Local Stuff | Tags: , , | No Comments »

Supercharge Your Internet Marketing

Tuesday, March 6th, 2007

Thinking about amping up your website’s performance?
Or maybe even starting a new online business?
The recordings are now available for the SUPERB internet marketing conference we mentioned.
We invested 4 days for a trip to San Antonio, not to mention hundreds of $$ in registrations, hotel costs, airfare, etc… to be at this fabulous event and absorb [...]

Posted in Business Strategy | Tags: , , | No Comments »

Verizon Says Their Phones Are “On”

Thursday, March 1st, 2007

Ever dream you’d see the day when a major telco goes on the defensive… over their basic phone service?
Verizon’s new “It’s On” campaign is directly aimed at those who have made the switch to VOIP (who hasn’t?). Defending POTS (”plain old telephone service”) as a viable option is just one more signal of how [...]

Posted in Business Strategy | Tags: , , | No Comments »

Reconnect with Your Vision

Thursday, November 9th, 2006

Ever feel like you’ve lost touch with what it was that put you in the business you’re in? The day-to-day of selling, managing, hiring, firing, paying bills [yech!] and dealing with challenges can, at times, make any business owner wonder what they were thinking (smoking?) when they got started!
There’s nothing like reconnecting with the [...]

Posted in Events | Tags: | No Comments »

Marketing Value Update

Thursday, October 26th, 2006

Wow.
Give them something valuable. Now THAT’s marketing.
If you’re in business, or if you work in marketing, you need to be getting Alen Rosenspan’s e-mail newsletter. This month, you could’ve learned:

how to really get results using Strategic Database Marketing
the one word you should be using in all your marketing if you want it to [...]

Posted in Marketing Thoughts | Tags: , , | No Comments »