We told you previously about the armor we listed on eBay. This isn’t necessarily all that unique — people sell interesting things on eBay every day. What was unique was using a proven platform such as a blog in order to promote the listing.

How’d we do?

Well, we’re happy to report that the auction ended last night. We’ve already been in communication with the buyer (a “mate” from the land down under — howdy, Dan, if you’re reading this!). He seems like a great guy. We’ll be shipping his new purchase out to him tomorrow.

More interestingly, however, are the results we managed to achieve on our search keywords. We got into the top 10 (read: 1st page) of results for these words: antique armor cuirass. Here’s some photographic proof for those of you from Missouri:

The lesson? If you’re trying to get noticed, you can’t beat a nicely-placed business blog. From an internet marketing standpoint, this is nearly magical. If you have a business and you aren’t blogging, you’re missing out on a phenomenal opportunity to communicate with your existing and future customers.

For those of you wondering about our traffic, I don’t have any other armor auctions to compare things to, so I can’t speak intelligently to that. But on the blog site itself here, we had a significant spike in traffic looking for armor. Ironically, much of it seems to have come from Digg!

Get busy blogging!

And, by the way, we happen to specialize in getting you off to the right start. Contact us today!

If you can’t wait, here’s a great article we just found from the folks that put together the snazzy new design for Michelle Malkin’s blog.

Freedom.

This is a concept that I believe we have truly lost. In recent months, I have re-read many of the writings and speeches from those who staked their lives to bring the United States of America into existence. Hearing the intensity of their passion, the resolute hatred of tyranny, and the willingness to sacrifice all for the future of their families has led me to believe that we have lost the art of valuing something such as liberty.

I truly appreciate Michael Pink for drawing our attention to the famous speech given by Patrick Henry which is most famous for the phrase, “Give me liberty or give me death!” To think that someone could speak extemporaneously with such clarity of thought about something with such ramifications leaves me breathless. Michelle Malkin also draws our attention to a fascinating perspective on the events of that era.

What a shame that today we allow our freedoms to drain as sand through our fingers without thought as to their purchase price. May God help us.

On this 4th of July — the “Independence Day” here in the USA — let us remember vividly the nature of that which our Founding Fathers overthrew. And let us be vigilant to watch that we do not allow it to return wearing another face.