EpiphanyDigest

Have An Epiphany In Your Marketing

With so much talk of recession… and some actual slowdowns — some of them serious, especially within certain industries — businesses have a tendency to cut back in areas that can make matters worse.
Marketing is at the top of the list.
If you know me, then you know that I’m not in favor of untracked, unmeasurable [...]

Posted in Business Strategy, Local Stuff, Marketing Thoughts | Tags: business, Epiphany Marketing, marketing, marketing strategy, Sarasota, small business | 1 Comment »

Father’s Day Is Big Business But Not Quite As Big As…

Email to Dad:
Dear Dad,
$chool i$ awe$ome. I’ve got lot$ of friend$ and I’m $tudying and learning ton$. I’m so bu$y, I $imply don’t have time to earn any extra ca$h. I mi$$ you though and $o appreciate your ongoing $upport.  I would love to hear from you.
Love,
Your $on
The Reply:
Dear Son,
I kNOw that astroNOmy, ecoNOmics, and [...]

Posted in Personal Note | Tags: children, Christian parenting, consumer spending, dads, economic stimulus, Father's Day, marketing, Rick Osborne | No Comments »

Finally… Small Business Marketing Made Simple

As most of our faithful readers know, this company was founded as a marketing consultancy. Marketing strategy is and always been our core competency. And, although we’ve done quite a bit of strategic work over the years that has been focused more at leadership and overall performance, in the last 24 months or [...]

Posted in Business Strategy, Events, Marketing Thoughts | Tags: Dr. Kassicieh, Epiphany Marketing, marketing, marketing strategy, Michael Pink, Sarasota Neurology, small business | No Comments »

High-Tech Children

Now here’s a young lady who understands marketing. She’s found a medium that will evidently reach her father with her request.
Check it out on Seth Godin’s blog.
Now, my daughter’s only 2. But, since I’ve already caught her playing with a Rubik’s cube, I’m guessing that by the time she’s old enough to want [...]

Posted in Marketing Thoughts | Tags: children, internet marketing, marketing | No Comments »

Supercharge Your Internet Marketing

Thinking about amping up your website’s performance?
Or maybe even starting a new online business?
The recordings are now available for the SUPERB internet marketing conference we mentioned.
We invested 4 days for a trip to San Antonio, not to mention hundreds of $$ in registrations, hotel costs, airfare, etc… to be at this fabulous event and absorb [...]

Posted in Business Strategy | Tags: internet marketing, marketing, small business | No Comments »

Verizon Says Their Phones Are “On”

Ever dream you’d see the day when a major telco goes on the defensive… over their basic phone service?
Verizon’s new “It’s On” campaign is directly aimed at those who have made the switch to VOIP (who hasn’t?). Defending POTS (”plain old telephone service”) as a viable option is just one more signal of how [...]

Posted in Business Strategy | Tags: marketing, small business, technology | No Comments »

Family-Oriented Internet Marketing Conference?

**Update: recordings of this event are now available! -DGJ
I admit it.
I’ve always steered clear of “internet marketing” events… partly because of the sometimes less-than-scrupulous practices… partly because I haven’t wanted to subject myself to shady characters and content that may be of questionable morality.
But… let’s face it. We’re all marketing on [...]

Posted in Business Strategy, Events | Tags: internet marketing, marketing, technology | 1 Comment »

Marketing Value Update

Wow.
Give them something valuable. Now THAT’s marketing.
If you’re in business, or if you work in marketing, you need to be getting Alen Rosenspan’s e-mail newsletter. This month, you could’ve learned:

how to really get results using Strategic Database Marketing
the one word you should be using in all your marketing if you want it to [...]

Posted in Marketing Thoughts | Tags: internet marketing, marketing, small business | No Comments »

Searching for Money

How easy is it for your future customers to locate you and do business with you?
Evidently, this is a big question on the minds of business people, if Google’s ad revenue for this year is any indication. They are, incidentally, on track to earn over $2 Billion this year from their ’sponsored links’ business, which [...]

Posted in Marketing Thoughts | Tags: internet marketing, marketing, SEO, technology | No Comments »

Have Yourself an Epiphany

One question I get asked a lot is: where did the name come from?
What’s somewhat humorous about it is that I broke some of my own rules. Ironically, this consultancy started out as a marketing practice. One of my big pieces of advice for clients that are starting out or are considering [...]

Posted in About Us, Marketing Thoughts | Tags: Epiphany Consulting, marketing | 4 Comments »