The Following Contain the Tag: "marketing strategy"


Have An Epiphany In Your Marketing

Monday, August 25th, 2008

With so much talk of recession… and some actual slowdowns — some of them serious, especially within certain industries — businesses have a tendency to cut back in areas that can make matters worse.
Marketing is at the top of the list.
If you know me, then you know that I’m not in favor of untracked, unmeasurable [...]

Finally… Small Business Marketing Made Simple

Wednesday, February 27th, 2008

As most of our faithful readers know, this company was founded as a marketing consultancy. Marketing strategy is and always been our core competency. And, although we’ve done quite a bit of strategic work over the years that has been focused more at leadership and overall performance, in the last 24 months or [...]

Are You Getting Noticed?

Thursday, June 7th, 2007

Why do small businesses build websites, anyway?
I’ve come to believe that most of them (the businesses) are suffering from dysfunctional strategy.  Perhaps hypo-strategy is a better way to look at it — a sort of neglect where it comes to developing any overall business philosophy or vision.
Why would I say this?
Most small business websites do [...]