Month: October 2006

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Marketing Value Update

Wow.

Give them something valuable. Now THAT’s marketing.

If you’re in business, or if you work in marketing, you need to be getting Alen Rosenspan’s e-mail newsletter. This month, you could’ve learned:

  • how to really get results using Strategic Database Marketing
  • the one word you should be using in all your marketing if you want it to really, really pull
  • why you don’t want to screw up your e-mail marketing
  • one important way not to screw up your e-mail marketing
  • why the subject line of your marketing e-mails should be 49 characters long
  • how many pixels wide the HTML design of your marketing e-mails should be (at least for the top portion that fits into the ‘preview’ of Outlook, Yahoo, and which will soon be adopted by AOL.

Sold yet? I am. And I’m not even a customer of his (yet). I got some valuable stuff.

Oh, and one more trick: turn your marketing campaign into something valuable. Staples has taken in close to $6 Million selling “Easy” buttons…

(If you’re still wondering, the word is “you”)

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Great Event!

A gigantic “Thank You” to Jeff Timpanaro of Oberata Consulting in Houston, Texas and all the people who worked so hard to make the “Eliminating Time Debt” event such a success. For those business owners and business leaders who participated, you have work to do! You received some powerful new tools and a preview of some of the other systems and tools available in the Total Integration Executive Program.

As a follow-up to this and other recent Total Integrationâ„¢ events, Epiphany Consulting has scheduled a “JumpStart” in partnership with Justin DeStoppelaire of C Service Consulting, Inc. in St. Petersburg, Florida. This is a one-hour phone call that gives you access to an actual Total Integrationâ„¢ module and a taste of what a real call is like. It is done in a group setting, however, so we are able to affix a low cost per participant. We’re also offering a free download of the “Eliminating Time Debt” interview with Eric Beck and Bill Sanders, which is a phenomenal resource that sells on CD for $49 in and of itself.

The next JumpStart will occur on Tuesday, October 17th at 1pm Eastern. Registration is required. The investment is a mere $47. You can access the registration page here.